Retail Branding and Customer Loyalty: an overview
Donald R. Lehmann, Michael Levy, Dhruv Grewal
págs. 249-252
págs. 249-255
Customer retailer loyalty in the context of multiple channel strategies
Jean L. Johnson, David W. Wallace, Joan L. Giese
págs. 249-263
Customer satisfaction and retail sales performance: an empirical investigation
Dick R. Wittink, Edward W. McLaughlin, Miguel I. Gómez
págs. 265-278
Jagmohan S. Raju, Serdar Saymana
págs. 279-287
Relationship hindrance: why would consumers not want a relationship with a retailer?
Stephanie M. Noble, Joanna Phillips
págs. 289-303
Using product sampling to augment the perceived quality of store brands
Terence A. Shimp, David E. Sprotta
págs. 305-315
págs. 317-330
Understanding retail branding: conceptual insights and research priorities
Kusum L. Ailawadi, Kevin Lane Keller
págs. 331-342
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