To Our Readers and Supporters from the New Co-editor
págs. 315-316
Internet and Magazine Advertising: Integrated Partnerships or Not?
págs. 317-326
Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
págs. 327-332
Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
Joseph E. Phelps, Regina Lewis, Lynne Mobilio, David Perry, Niranjan Raman
págs. 333-348
Will Internet Users Pay for Online Content?
págs. 349-359
Impact of Gender Differences on the Evaluation of Promotional Emails
págs. 360-368
The Relationship between Interactive Functions and Website Ranking
págs. 369-374
The Waste in Advertising Is the Part That Works
págs. 375-389
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