Journal of Advertising Research

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  Año 2002, Vol. 42, Número 3

  • Editorial: A Bounty of Diversity

    pág. 5

    

  • The Power of Affect: Predicting Intention

    John D. Morris, James A. Geason

    págs. 7-17

    

  • The Influence of Network Branding on Audience Affinity for Network Television

    David J. Atkin, Carolyn A. Lin, Robert Abelman

    págs. 19-32

    

  • How Brand Reputation Affects the Advertising-Brand Equity Link

    Arjun Chaudhuri

    págs. 33-43

    

  • In Defense of the Hierarchy of Effects: A Rejoinder to Weilbacher

    Thomas E. Barry

    págs. 44-47

    

  • Weilbacher Comments on 'In Defense of the Hierarchy of Effects'

    William M. Weilbacher

    págs. 48-49

    

  • Advertising Research and Its Influence on Managerial Practice

    Joep P. Cornelissen, Andrew R. Lock

    págs. 50-55

    

  • Nonconformity Advertising to Teens

    Alan T. Shao

    págs. 56-65

    

  • The Customer Pulling Power of Different-sized Yellow Pages Advertisements

    Avery M. Abernethy, David N. Laband

    págs. 66-72

    

  • Advertising Trends in Urban China

    Ilan Vertinsky

    págs. 73-81