William O. Bearden, Jay P. Carlson, David M. Hardesty
págs. 1-15
Maria Royne Stafford, Ellen Day, Thomas F. Stafford
págs. 17-35
Measuring the Intrusiveness of Advertisements: Scale Development and Validation
Joo-Hyun Lee, Hairong Li, Steven M. Edwards
págs. 37-47
Pascal Anckaert, Patrick De Pelsmacker, Maggie Geuens
págs. 49-61
Oracles on 'Advertising': Searching for a Definition
Jef I. Richards, Catharine M. Curran
págs. 63-77
Implications of Using Male and Female Voices in Commercials: An Exploratory Study
Mary K. McManamon, Thomas W. Whipple
págs. 79-91
Inger L. Stole
págs. 93-94
Joyce M. Wolburg
págs. 95-97
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