Optimizing the Supply Chain Configuration for New Products
Sean P. Willems, Stephen C. Graves
págs. 1165-1180
The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy
Axel Stock, Subramanian Balachander
págs. 1181-1192
Market Segmentation and Product Technology Selection for Remanufacturable Products
Laurens G. Debo, L. Beril Toktay, Luk N. Van Wassenhove
págs. 1193-1205
págs. 1206-1218
A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model
Jaeki Song, Fatemeh Zahedi
págs. 1219-1235
Allocating Spending Between Advertising and Information Technology in Electronic Retailing
Vijay S. Mookerjee
págs. 1236-1249
Inventory Management for an Assembly System with Product or Component Returns
Gregory A. DeCroix, Paul H. Zipkin
págs. 1250-1265
Quality Implications of Warranties in a Supply Chain
Suresh Radhakrishnan, Kashi R. Balachandran
págs. 1266-1277
Selling and Leasing Strategies for Durable Goods with Complementary Products
Stephen M. Gilbert, Sreekumar R. Bhaskaran
págs. 1278-1290
Sally Sleeper, Steven Klepper
págs. 1291-1306
pág. 1307
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