Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
págs. 293-300
The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
págs. 301-321
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
págs. 322-335
Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model
págs. 336-349
Enabling the Willing: Consumer Rebates for Durable Goods
págs. 350-366
The Changing Architecture of Advertising Agencies
págs. 367-383
Estimating Heterogeneous Price Thresholds
págs. 384-391
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: