MIT Sloan management review

• 

  Año 2001, Vol. 43, Número 1

  • Intelligence

    • Embracing Uncertainty

      Kate Sweetman

      • Texto completo

      págs. 8-9

      

    • Asking for Trouble

      Mary Kwak

      pág. 9

      

    • Don't Worry, Be Happy

      Kate Sweetman

      pág. 10

      

    • Intangible Investments, Tangible Results

      Larry Yu

      págs. 13-14

      

    • Marketers and Engineers: Why Can't We Just Get Along?

      Larry Yu

      pág. 13

      

    • Do Relationships Matter?

      Larry Yu

      pág. 14

      

    • Sure, You Can Trust Us

      David A. Light

      • Texto completo

      pág. 17

      

    • Sharpening the IPO Double-Edged Sword

      Susan Smith Hendrickson

      págs. 18-19

      

    • How Much Will People Pay for That?

      Mary Kwak

      pág. 19

      

  • I

    • Ally or Acquire? How Technology Leaders Decide

      Edward B. Roberts, Wenyun Kathy Liu

      • Resumen
      • Texto completo

      págs. 26-34

      

    • Driving E-Business Excellence

      Anitesh Barua, Prabhudev Konana, Andrew B. Whinston, Fang Yin

      • Resumen

      págs. 36-44

      

    • Back to the Future: Benetton Transforms Its Global Network

      Arnaldo Camuffo, Pietro Romano, Andrea Vinelli

      • Resumen

      págs. 46-52

      

    • Mastering Strategic Movement at Palm

      David B. Yoffie, Mary Kwak

      • Resumen

      págs. 55-63

      

    • E-Commerce Is Changing the Face of IT

      Michael J. Earl, Khan Bushra

      • Resumen

      págs. 64-72

      

    • Successful Build-to-Order Strategies Start With the Customer

      Matthias Holweg, Frits K. Pil

      • Resumen

      págs. 74-83

      

  • Opinion

    • When Is It Legal To Trade on Inside Information?

      G. Richard Shell

      • Texto completo

      págs. 89-90

      

    • Finding the Right CEO: Why Boards Often Make Poor Choices

      Rakesh Khurana

      • Resumen

      págs. 91-95

      

  • Essay

    • Cutting Costs While Improving Morale With B2E Management

      Morten T. Hansen, Michael S. Deimler

      • Resumen
      • Texto completo

      págs. 96-100

      

  • Opinion

    • Preserving Knowledge in an Uncertain World

      Eric L. Lesser, Lawrence Prusak

      págs. 101-102

      

    • The Future of E-Business

      Thomas W. Malone

      pág. 104