Searching for Search Costs
Mary Kwak
págs. 8-9
The Offline Impact of Online Prices
pág. 9
The Perils of Trusting Too Much
Katherine J. Sweetman
pág. 10
The Path to More, Better, Faster
Patricia E. Moody
pág. 13
Better Products Through Virtual Customers
Chuck Paustian
págs. 14-16
Technical Skills, People Skills: It's Not Either/Or
pág. 16
Why Computer Users Accept New Systems
Joanie Wexler
pág. 17
The Power of Strategic Integration
Robert A. Burgelman, Yves L. Doz
págs. 28-38
Linking Actions to Profits in Strategic Decision Making
Marc J. Epstein, Robert A. Westbrook
págs. 39-49
Pathways to E-Business Leadership: Getting from Bricks to Clicks
Leslie P. Willcocks, Robert Plant
págs. 50-59
The Hidden Costs of IT Outsourcing
Jérôme Barthélemy
págs. 60-69
Driving Organizational Change in the Midst of Crisis
John S. Carroll, Sachi Hatakenaka
págs. 70-79
The Limits of Mass Customization
Paul H. Zipkin
págs. 81-87
Decision Making: It's Not What You Think
págs. 89-93
Six Chasms in Need of Crossing
Anirudh Dhebar
págs. 95-99
What's Wrong With Management Practices in Silicon Valley? A Lot
Jeffrey Pfeffer
págs. 101-102
A Moving Target: the Mobile-Commerce Customer
Nitin Nohria, Marty Leestma
pág. 104
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