MIT Sloan management review

• 

  Año 2007, Vol. 49, Número 1

  • Intelligence

    • When Consumers Go to Extremes

      Larry Yu

      • Texto completo

      pág. 5

      

    • Examining Classified Boards

      David Wagner

      pág. 6

      

    • The Quality Effect on Word of Mouth

      Larry Yu

      • Texto completo

      pág. 7

      

    • Discounting Do's and Don'ts

      Jeffrey M. Stibel

      • Texto completo

      págs. 8-9

      

    • Learning to Innovate

      David Wagner

      págs. 10-11

      

  • Columns

    • Intuitive Decision Making

      Kurt Matzler, Franz Bailom, Todd A. Mooradian

      • Resumen

      págs. 13-15

      

    • Making People Decisions in the New Global Environment

      Claudio Fernández-Aráoz

      • Resumen

      págs. 17-20

      

    • The Trouble With Enterprise Software

      Cynthia Rettig

      • Resumen
      • Texto completo

      págs. 21-27

      

  • Features

    • How to Plan E-Business Initiatives in Established Companies

      Amit Basu, Steve Muylle

      • Resumen

      págs. 28-36

      

    • How Executives Can Enhance IP Strategy and Performance

      Markus Reitzig

      • Resumen
      • Texto completo

      págs. 37-43

      

    • Designing the Right Product Offerings

      David S. Evans, Karen L. Webster

      • Resumen

      págs. 44-50

      

    • Avoiding the Alignment Trap in IT

      David Shpilberg, Steve Berez, Rudy Puryear, Sachin Shah

      • Resumen
      • Texto completo

      págs. 51-58

      

    • Measuring Brand Health to Improve Top-Line Growth

      Julie Dexter Berg, John M. Matthews, Constance M. O'Hare

      • Resumen

      págs. 61-68

      

    • Breakthroughs and the ¿Long Tail¿ of Innovation

      Lee Fleming

      • Resumen

      págs. 69-74

      

    • The Four Models of Corporate Entrepreneurship

      Robert C. Wolcott, Michael J. Lippitz

      • Resumen

      págs. 75-82

      

    • Strategic Innovation at the Base of the Pyramid

      Jaime Anderson, Costas Markides

      • Resumen
      • Texto completo

      págs. 83-88

      

    • Leadership in a Liquid World

      Ralph W. Shrader

      • Texto completo

      pág. 96