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MODELING MULTINATIONAL DIFFUSION PATTERNS: AN EFFICIENT METHODOLOGY.: AN EFFICIENT METHODOLOGY.
pág. 231
RESERVATIONS: CUSTOMER INSURANCE IN THE MARKETING OF CAPACITY.: CUSTOMER INSURANCE IN THE MARKETING OF CAPACITY.
pág. 248
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TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.: CHANGING THE RULES TO IMPROVE THE GAME.
pág. 281
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