OPTIMAL PRICING STRATEGIES FOR NEW PRODUCTS IN DYNAMIC OLIGOPOLIES.
pág. 315
STRATEGIC DECENTRALIZATION IN CHANNELS.
pág. 335
DYNAMIC ADVERTISING STRATEGIES OF COMPETING DURABLE GOOD PRODUCERS.
pág. 356
MARKETING MIX REACTIONS TO ENTRY.
pág. 368
COMMENTARY ON "MARKETING MIX REACTIONS TO ENTRY".
pág. 386
REPLY TO "MARKETING MIX REACTIONS TO ENTRY".
pág. 391
MODELING ASYMMETRIC COMPETITION.
pág. 393
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: