Marketing science

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  Año 1988, Vol. 7, Número 3

  • SH.A.R.P.: SHELF ALLOCATION FOR RETAILERS' PROFIT.: SHELF ALLOCATION FOR RETAILERS' PROFIT.

    pág. 211

    

  • A FLEXIBLE CLASS OF DISCRETE CHOICE MODELS.

    pág. 232

    

  • RECOVERING MEASURES OF ADVERTISING CARRYOVER FROM AGGREGATE DATA: THE ROLE OF THE FIRM'S DECISION BEHAVIOR.: THE ROLE OF THE FIRM'S DECISION BEHAVIOR.

    pág. 252

    

  • CONJOINT ANALYSIS RELIABILITY: EMPIRICAL FINDINGS.: EMPIRICAL FINDINGS.

    pág. 271

    

  • A MODEL FOR CUSTOMER COMPLAINT MANAGEMENT.

    pág. 287

    

  • CONSUMER STORE CHOICE AND CHOICE SET DEFINITION.

    pág. 299

    

  • MICROCOMPUTERS IN MARKETING.

    pág. 311