POSITIONING AND PRICING A PRODUCT LINE.
pág. 107
AN INTEGER PROGRAMMING APPROACH TO THE OPTIMAL PRODUCT LINE SELECTION PROBLEM.
pág. 126
PRODUCT AND PRICE COMPETITION IN A DUOPOLY.
pág. 141
INVARIANT ESTIMATORS FOR MARKET SHARE SYSTEMS AND THEIR FINITE SAMPLE BEHAVIOR.
pág. 169
OPTIMAL PRICE AND ADVERTISING POLICY FOR A CONVENIENCE GOODS RETAILER.
pág. 187
CHANNEL OF DISTRIBUTION PROFITS WHEN CHANNEL MEMBERS FORM CONJECTURES.
pág. 202
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