PROMOTER: AN AUTOMATED PROMOTION EVALUATION SYSTEM.: AN AUTOMATED PROMOTION EVALUATION SYSTEM.
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STEPS TOWARD MASTERING TRADE PROMOTIONS: COMMENTARY.: COMMENTARY.
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APPROACHES TO PROMOTION EVALUATION: A PRACTITIONER'S VIEWPOINT: COMMENTARY.: A PRACTITIONER'S VIEWPOINT : COMMENTARY.
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APPROACHES TO PROMOTION EVALUATION: A PRACTITIONER'S VIEWPOINT: COMMENTARY REPLY.: A PRACTITIONER'S VIEWPOINT : COMMENTARY REPLY.
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THE CHANNEL DESIGN DECISION: A MODEL AND AN APPLICATION.: A MODEL AND AN APPLICATION.
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THE CHANNEL DESIGN DECISION: A MODEL AND AN APPLICATION: COMMENTARY.: A MODEL AND AN APPLICATION : COMMENTARY.
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THE CHANNEL DESIGN DECISION: A MODEL AND AN APPLICATION: COMMENTARY REPLY.: A MODEL AND AN APPLICATION : COMMENTARY REPLY.
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MODELING COMPETITIVE MARKETING STRATEGIES: THE IMPACT OF MARKETING-MIX RELATIONSHIPS AND INDUSTRY STRUCTURE.: THE IMPACT OF MARKETING-MIX RELATIONSHIPS AND INDUSTRY STRUCTURE.
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