AN APPLICATION OF A PRODUCT POSITIONING MODEL TO PHARMACEUTICAL PRODUCTS.
pág. 117
NEW BRAND POSITIONING AND PRICING IN AN OLIGOPOLISTIC MARKET.
pág. 133
EXPLORING THE RELATIONSHIP BETWEEN THE MARKETS FOR NEW AND USED DURABLE GOODS: THE CASE OF AUTOMOBILES.: THE CASE OF AUTOMOBILES.
pág. 154
A DYNAMIC MODEL OF CHANNEL MEMBER STRATEGIES FOR MARKETING EXPENDITURES.
pág. 168
A PROBIT MODEL OF CHOICE DYNAMICS.
pág. 189
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