Marketing science

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  Año 1992, Vol. 11, Número 3

  • THE EFFECT OF PRICE PROMOTIONS ON VARIABILITY IN PRODUCT CATEGORY SALES.

    pág. 207

    

  • PULSING POLICIES FOR AGGREGATE ADVERTISING MODELS.

    pág. 221

    

  • DYNAMIC EFFECTS OF THE ORDER OF ENTRY ON MARKET SHARE, TRIAL PENETRATION, AND REPEAT PURCHASES FOR FREQUENTLY PURCHASED CONSUMER GOODS.

    pág. 235

    

  • THE DYNAMIC PRICING OF NEXT GENERATION CONSUMER DURABLES.

    pág. 251

    

  • THE NORMATIVE IMPACT OF CONSUMER PRICE EXPECTATIONS FOR MULTIPLE BRANDS ON CONSUMER PURCHASE BEHAVIOR.

    pág. 266

    

  • INCORPORATING REFERENCE PRICE EFFECTS INTO A THEORY OF CONSUMER CHOICE.

    pág. 287

    

  • AN AGGREGATE ADVERTISING PULSING MODEL WITH WEAROUT EFFECTS.

    pág. 310