pág. 1
BRAND LOYALTY AND MARKETING STRATEGY: AN APPLICATION TO HOME APPLIANCES.: AN APPLICATION TO HOME APPLIANCES.
pág. 21
A CHOICE-BASED APPROACH TO THE DIFFUSION OF A SERVICE: FORECASTING FAX PENETRATION BY MARKET SEGMENTS.: FORECASTING FAX PENETRATION BY MARKET SEGMENTS.
pág. 39
pág. 54
pág. 64
pág. 76
RECALL, RECOGNITION AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS: A REASSESSMENT.: A REASSESSMENT.
pág. 95
pág. 101
© 2001-2024 Fundación Dialnet · Todos los derechos reservados