MULITPRODUCT ADVERTISING BUDGETING.
pág. 97
CAN BAIT AND SWITCH BENEFIT CONSUMERS?
pág. 114
A MARKET RESPONSE MODEL FOR COUPON PROMOTIONS.
pág. 125
DEMAND COMPLEMENTARITIES, HOUSEHOLD PRODUCTION, AND RETAIL ASSORTMENTS.
pág. 146
ASSESSING PURCHASE TIMING MODELS: WHETHER OR NOT IS PREFERABLE TO WHEN .: WHETHER OR NOT IS PREFERABLE TO WHEN .
pág. 162
UNTANGLING THE EFFECTS OF PURCHASE REINFORCEMENT AND ADVERTISING CARRYOVER.
pág. 171
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