VARIETY SEEKING THROUGH BRAND SWITCHING.
pág. 1
ASSESSING VALIDITY AND TEST-RETEST RELIABILITY FOR "PICK K OF N" DATA.
pág. 23
TARGETING THE SWITCHABLE INDUSTRIAL CUSTOMER.
pág. 41
AN MDI MODEL AND AN ALGORITHM FOR COMPOSITE HYPOTHESES TESTING AND ESTIMATION IN MARKETING.
pág. 55
FACTORS INFLUENCING THE SELECTION OF PREFERENCE MODEL FORM FOR CONTINUOUS UTILITY FUNCTIONS IN CONJOINT ANALYSIS.
pág. 73
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