TESTING COMPETITIVE MARKET STRUCTURES.
pág. 83
An audience flow model of television viewing choice
pág. 113
ON ESTABLISHING A DIALOGUE IN TELEVISION VIEWING RESEARCH: RESPONSE.: RESPONSE.
pág. 126
A PRICE DISCRIMINATION THEORY OF COUPONS.
pág. 128
OPTIMAL PRICING AND ADVERTISING POLICIES FOR NEW PRODUCT OLIGOPOLY MODELS.
pág. 148
A PURE BIRTH MODEL OF OPTIMAL ADVERTISING WITH WORD-OF-MOUTH.
pág. 169
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: