Marketing science

• 

  Año 1986, Vol. 5, Número 4

  • THE CHOICE THEORY APPROACH TO MARKET RESEARCH.

    págs. 275-297

    

  • THE COST OF SIMPLIFYING PREFERENCE MODELS.

    pág. 298

    

  • THE COST OF SIMPLIFYING PREFERENCE MODELS: COMMENTARY.: COMMENTARY.

    pág. 320

    

  • REFLECTIONS ON THE COST OF SIMPLIFYING PREFERENCE MODELS: REPLY.: REPLY.

    pág. 323

    

  • A PROBABILISTIC MODEL FOR THE MULTIDIMENSIONAL SCALING OF PROXIMITY AND PREFERENCE DATA.

    pág. 325

    

  • A PROBABILISTIC MODEL FOR THE MULTIDIMENSIONAL SCALING OF PROXIMITY AND PREFERENCE DATA: COMMENTARY.: COMMENTARY.

    pág. 345

    

  • CONSIDERATIONS IN THE USE OF PROBABILISTIC MULTIDIMENSIONAL SCALING MODELS: REPLY.: REPLY.

    pág. 348

    

  • DISCRETE ATTRIBUTE MODELS OF BRAND SWITCHING.

    pág. 350

    

  • FORECASTING NEW PRODUCT SALES FROM LIKELIHOOD OF PURCHASE RATINGS.

    pág. 372

    

  • FORECASTING NEW PRODUCT SALES FROM LIKELIHOOD OF PURCHASE RATINGS: COMMENTARY.: COMMENTARY.

    pág. 385

    

  • FORECASTING NEW PRODUCT SALES FROM LIKELIHOOD OF PURCHASE RATINGS: REPLY.: REPLY.

    pág. 389

    

  • PRICE AS AN ASPECT OF CHOICE IN EBA.

    pág. 391