A NEW CLASS OF MARKET SHARE MODELS.
pág. 177
MENTAL ACCOUNTING AND CONSUMER CHOICE.
pág. 199
NONISOMORPHISM, SHADOW FEATURES AND IMPUTED PREFERENCES.
pág. 215
THE SALESPERSON AS OUTSIDE AGENT OR EMPLOYEE: A TRANSACTION COST ANALYSIS.: A TRANSACTION COST ANALYSIS.
pág. 234
WHY DOES THE NBD MODEL WORK? ROBUSTNESS IN REPRESENTING PRODUCT PURCHASES, BRAND PURCHASES AND IMPERFECTLY RECORDED PURCHASES.
pág. 255
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