Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2010, Vol. 74, Número 1

  • The Decline of Conceptual Articles and Implications for Knowledge Development.

    Manjit S. Yadav

    págs. 1-19

    

  • The Direct and Indirect Effects of Advertising Spending on Firm Value.

    Amit Joshi, Dominique M. Hanssens

    págs. 20-33

    

  • Is That Deal Worth My Time? the Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain.

    Ritesh Saini, Raghunath Singh Rao, Ashwani Monga

    págs. 34-48

    

  • Ending a Price Promotion: Retracting It in One Step or Phasing It Out Gradually.

    Michael Tsiros, David M. Hardesty

    págs. 49-64

    

  • The Psychological Effects of Empowerment Strategies on Consumers' Product Demand.

    Christoph Fuchs, Emanuela Prandelli, Martin Schreier

    págs. 65-79

    

  • The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extension

    Eric A. Yorkston, Joseph C. Nunes, Shashi Matta

    págs. 80-93

    

  • Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations.

    Ashwin W. Joshi

    págs. 94-107

    

  • Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction.

    Sangkil Moon, Paul K. Bergey, Dawn Iacobucci

    págs. 108-121