Journal of marketing research

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  Año 2013, Vol. 50, Número 2

  • Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion

    BARAK LIBAI, EITAN MULLER, Renana Peres

    • Resumen

    págs. 161-176

    

  • Price and Advertising Effectiveness over the Business Cycle

    HARALD J. VAN HEERDE, MAARTEN J. GIJSENBERG, MARNIK G. DEKIMPE, JAN-BENEDICT E. M. STEENKAMP

    • Resumen

    págs. 177-193

    

  • Personal Relevance and Mental Simulation Amplify the Duration Framing Effect.

    GÜLDEN ÜLKÜMEN, MANOJ THOMAS

    • Resumen

    págs. 194-206

    

  • Wish Versus Worry: Ownership Effects on Motivated Judgment

    DAI XIANCHI, Christopher K. Hee

    • Resumen

    págs. 207-215

    

  • Low-Stakes Opportunism.

    SANDY D. JAP, DIANA C. ROBERTSON, ARIC RINDFLEISCH, RYAN HAMILTON

    • Resumen

    págs. 216-227

    

  • When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents

    DEBORA V. THOMPSON, ELISE CHANDON INCE

    • Resumen

    págs. 228-240

    

  • Differentiated Bidders and Bidding Behavior in Procurement Auctions

    Ernan Haruvy, SANDY D. JAP

    • Resumen

    págs. 241-258

    

  • Service Innovativeness and Firm Value

    THOMAS DOTZEL, VENKATESH SHANKAR, Leonard L. Berry

    • Resumen

    págs. 259-276

    

  • Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression.

    STEPHEN A. SPILLER, Gavan J Fitzsimons, John G. Lynch Jr., GARY H. McCLELLAND

    • Resumen

    págs. 277-288