págs. 595-614
págs. 615-631
págs. 632-643
Free offer # cheap product: : a selective accessibility account on the valuation of free offers
págs. 644-656
Using differentiated brands to deflect exclusion and protect inclusion: : the moderating role of self-esteem on attachment to differentiated brands
págs. 657-675
Balancing the basket: : the role of shopping basket composition in embarrassment
págs. 676-691
págs. 692-710
págs. 711-725
págs. 726-739
págs. 740-758
Situational materialism: : how entering lotteries may undermine self-control
págs. 759-772
págs. 796-797
Framing the game: : assessing the impact of cultural representations on consumer perceptions of legitimacy
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