págs. 2-18
págs. 19-33
Seeking the Ideal Level of Design Newness: : Consumer Response to Radical and Incremental Product Design
págs. 34-47
Suspending Group Debate and Developing Concepts
Daan Stam, Arne de Vet, Harry G. Barkema, Carsten K. W. De Dreu
págs. 46-61
Stratifying the Development of Product Platforms: : Requirements for Resources, Organization, and Management Styles
págs. 62-76
págs. 77-92
Measuring New Product Portfolio Innovativeness: : How Differences in Scale Width and Evaluator Perspectives Affect its Relationship with Performance
págs. 93-109
Cross-Cultural Creativity: : Conceptualization and Propositions for Global New Product Development
págs. 110-125
The Effects of Brand Metaphors as Design Innovation: : A Test of Congruency Hypotheses
págs. 126-141
The Collaboration of Innovation Intermediaries and Manufacturing Firms in the Markets for Technology
págs. 142-158
págs. 159-173
Launch Decisions and the Early Market Survival of Innovations: : An Empirical Analysis of the Italian Mobile Value-Added Services (VAS) Industry
págs. 174-187
Evaluating Product-Centric Continuous Improvements: : Impact on Competitive Capabilities and Business Performance
págs. 188-202
Perspective: : The Evolution of R&D Conduct in the Pharmaceutical Industry
págs. 203-213
© 2001-2024 Fundación Dialnet · Todos los derechos reservados