International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2014, Vol. 11, Número 1

  • The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related charity

    Jocelyn D'Antonio

    • Resumen

    págs. 1-11

    

  • Leadership and the role of communication in public marketing management

    L.C. Ortigueira Sánchez

    • Resumen

    págs. 13-29

    

  • A measurement model for the socially responsible consumer

    Carmen Berné Manero, Marta Pedraja Iglesias, Pilar Ramo Sáez

    • Resumen

    págs. 31-46

    

  • The influence of customer-perceived service quality on customers� behavioural intentions: a study of public and private sector banks, class and mass banking and consumer policy implications

    Koushiki Choudhury

    • Resumen

    págs. 47-73

    

  • The market route to higher education in UAE: its rationales and implications

    Ali Bhayani

    • Resumen

    págs. 75-87

    

  • Organizational change within charities: improved performance via introduction of market orientation and other strategic orientations

    Paul Chad

    • Resumen

    págs. 89-113