The skeptical green consumer revisited: : testing the relationship between green consumerism and skepticism toward advertising
págs. 115-127
Finding the right shade of green: : the effect of advertising appeal type on environmentally friendly consumption
págs. 128-141
Dynamic effects of sponsoring: : how sponsorship awareness develops over time
págs. 142-154
págs. 155-166
págs. 167-180
Following celebrities' tweets about brands: : the impact of twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identification with celebrities
págs. 181-195
págs. 196-209
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