California management review

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  Año 2014, Vol. 56, Número 4

  • Leanwashing: : a hidden factor in the obesity crisis

    Aneel Karnani, Brent McFerran, Anirban Mukhopadhyay

    • Resumen

    págs. 5-30

    

  • Winning in Rural Emerging Markets: : general electric's research study on MNCS

    Fabio Ancarani, Judy K. Frels, Joanne Miller, Chiara Saibene, Massimo Barberio

    • Resumen

    págs. 31-52

    

  • Is revenue sharing right for your supply chain?

    Mehmet Sekip Altug, Garrett van Ryzin

    • Resumen

    págs. 53-81

    

  • Managing ambiguity in strategic alliances

    Rajesh Kumar

    • Resumen

    págs. 82-102

    

  • Managing crowds in innovation challenges

    Arvind Malhotra, Ann Majchrzak

    • Resumen

    págs. 103-123

    

  • Social media: : A tool for open innovation

    Matthew Mount, Marian García Martínez

    • Resumen

    págs. 124-143

    

  • Chez panisse: : building an open innovation ecosystem

    Henry W. Chesbrough, Kim Sohyeong, Alice Agogino

    • Resumen

    págs. 144-171