Journal of advertising

• 

  Año 2014, Vol. 43, Número 4

  • The face of the brand: : how art directors understand visual brand identity

    Barbara J. Phillips, Edward F. McQuarrie, W. Glenn Griffin

    • Resumen

    págs. 318-332

    

  • Finding the tipping point: : visual metaphor and conceptual complexity in advertising

    Margot van Mulken, Andreu Van Hooft, Ulrike Nederstigt

    • Resumen

    págs. 333-343

    

  • Advertising spending efficiency among Top U.S. advertisers from 1985 to 2012: : overspending or smart managing?

    Yunjae Cheong, Federico de Gregorio, Kihan Kim

    • Resumen

    págs. 344-358

    

  • When new commercials do not meet expectations

    Chingching Chang

    • Resumen

    págs. 359-370

    

  • Examining regulatory focus in the information processing of imagery and analytical advertisements

    Rajat Roy, Ian Phau

    • Resumen

    págs. 371-381

    

  • The moderating role of gender identity in responses to comedic violence advertising

    Hye Jin Yoon, Yeuseung Kim

    • Resumen

    págs. 382-396

    

  • The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes

    Georgios Halkias, Flora Kokkinaki

    • Resumen

    págs. 397-409