Journal of Product Innovation Management

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  Año 2015, Vol. 32, Número 2

  • Introduction to the special issue on product development and performance in the global environment

    Eunju Ko

    • Resumen

    págs. 173-174

    

  • Customer and competitor insights, new product development competence, and new product creativity: : differential, integrative, and substitution effects

    Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson

    • Resumen

    págs. 175-182

    

  • How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market

    Seongsoo Jang, Jaihak Chung

    • Resumen

    págs. 183-191

    

  • Virtual word of mouth and willingness to pay for consumer electronic innovations

    Mark E. Parry, Tomoko Kawakami

    • Resumen

    págs. 192-200

    

  • The contributions of firm innovativeness to customer value in purchasing behavior

    Jaesu Kim, Kyung Hoon Kim, Tony C. Garrett

    • Resumen

    págs. 201-213

    

  • The role of product originality, usefulness and motivated consumer innovativeness in new product adoption intentions

    Guoxin Li, Ruijin Zhang, Chao Wang

    • Resumen

    págs. 214-223

    

  • The importance of an innovative product design on customer behavior: : development and validation of a scale

    Hakil Moon, Jeongdoo Park, Sangkyun Kim

    • Resumen

    págs. 224-232

    

  • The role of fashion brand authenticity in product management: : a holistic marketing approach

    Hyeonyoung Choi, Eunju Ko, Eun Young Kim, Pekka Mattila

    • Resumen

    págs. 233-242

    

  • Building a measurement model for market visioning competence and its proposed antecedents: organizational encouragement of divergent thinking, divergent thinking attitudes, and ideational behavior

    Susan E. Reid, Ulrike de Brentani

    • Resumen

    págs. 243-262

    

  • Why do firms enter a new product market? A two-dimensional framework for market entry motivation and behavior

    Namwoon Kim, Sungwook Min, Seoil Chaiy

    • Resumen

    págs. 263-278

    

  • Exploring the nonlinear impact of organizational integration on new product market success

    Murray R. Millson

    • Resumen

    págs. 279-289

    

  • Firm patenting, innovations, and government institutional support as a double-edged sword

    Chengli Shu, Qin Wang, Shanxing Gao, Cuijuan Liu

    • Resumen

    págs. 290-305