Journal of marketing: A quarterly publication of the american marketing association

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  Año 2016, Vol. 80, Número 3

  • Brand Buzz in the Echoverse.

    Kelly Hewett, William Rand, Roland T. Rust, Harald J. van Heerde

    págs. 1-24

    

  • When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage.

    Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, Wayne D Hoyer

    págs. 25-41

    

  • Authority Relinquishment in Agency Relationships.

    Gülnur Tumbat, Kent Grayson

    págs. 42-59

    

  • What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement.

    Johanna Frösén, Jukka Luoma, Matti Jaakkola, Henrikki Tikkanen, Jaakko Aspara

    págs. 60-78

    

  • What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO.

    Angela Xia Liu, Yong Liu, Ting Luo

    págs. 79-95

    

  • How Business Customers Judge Solutions: Solution Quality and Value in Use.

    Emma K. Macdonald, Michael Kleinaltenkamp, Hugh N. Wilson

    págs. 96-120