Marketing science

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  Año 2016, Vol. 35, Número 5

  • Zooming in on choice: how do consumers search for cameras online?

    Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela

    • Resumen

    págs. 693-712

    

  • Monetizing ratings data for product research

    Nino Hardt, Alex Varbanov, Greg M. Allenby

    • Resumen

    págs. 713-726

    

  • Social responsibility and product innovation

    Ganesh Iyer, David A. Soberman

    • Resumen

    págs. 727-742

    

  • Keeping your enemies closer: when market entry as an alliance with your competitor makes sense

    C. Jeffrey Cai, Jagmohan S. Raju

    • Resumen

    págs. 743-755

    

  • A model of unorganized and organized retailing in emerging economies

    Kinshuk Jerath, S. Sajeesh, Z. John Zhang

    • Resumen

    págs. 756-778

    

  • Ticking away the moments: timing regularity helps to better predict customer activity

    Michael Platzer, Thomas Reutterer

    • Resumen

    págs. 779-799

    

  • To share or not to share: demand forecast sharing in a distribution channel

    Baojun Jiang, Lin Tian, Yifan Lu, Fuqiang Zhang

    • Resumen

    págs. 800-809

    

  • Try it, you’ll like it—or will you? The perils of early free-trial promotions for high-tech service adoption

    Bram Foubert, Els Gijsbrechts

    • Resumen

    págs. 810-826