International Journal of Market Research

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  Año 2016, Vol. 58, Número 5

  • Binary choice vs ratings scales: a behavioural science perspective

    Chris Harvey

    • Resumen

    págs. 647-648

    

  • How to mix brand placements in television programmes to maximise effectiveness

    Nathalie Dens, Patrick DePelsmacker, Peter Goos, Leonids Aleksandrovs

    • Resumen

    págs. 649-670

    

  • Consumer sentiment after the global financial crisis

    Edoardo Lozza, Andrea Bonanomi, Cinzia Castiglioni, Claudio A Bosio

    • Resumen

    págs. 671-692

    

  • A respondent-friendly method of ranking long lists

    James Heyman, John Sailors

    • Resumen

    págs. 693-710

    

  • Exploring Luxury Value Perceptions in China: Direct and indirect effects

    Gong Sun, Steven D'Alessandro, Lester W. Johnson

    • Resumen

    págs. 711-732

    

  • Exploring the past behaviour of new brand buyers

    Arry Tanusondjaja, Giang Trinh, Jenni Romaniuk

    • Resumen

    págs. 733-748

    

  • Insight Intelligence Market Research Summit 2016, 9-10 May, London: [2]

    Ian Bramley, Emma Bramwell

    • Resumen

    págs. 749-753

    

  • Insight Intelligence Market Research Summit 2016, 9-10 May, London

    Jillian Ney

    • Resumen

    págs. 754-754