International Journal of Market Research

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  Año 2016, Vol. 58, Número 4

  • The big opportunity in Big Data

    Colin Strong

    • Resumen

    págs. 499-502

    

  • The declining use of the term market research: An empirical analysis

    Daniel Nunan

    • Resumen

    págs. 503-522

    

  • Device use in web surveys: the effect of differential incentives

    Aigul Mavletova, Mick P Couper

    • Resumen

    págs. 523-544

    

  • Negative online consumer reviews: can the impact be mitigated?

    LG Pee

    • Resumen

    págs. 545-568

    

  • Plackett-Burman design in choice-based conjoint analysis: A case of estimating warning message distribution on tobacco packages

    Rubén Huertas García, Laura Guitart Tarrés, Ana Núñez-Carballosa

    • Resumen

    págs. 569-594

    

  • Assessing the response format effects on the scaling of marketing stimuli

    Ling Peng, Adam Finn

    • Resumen

    págs. 595-620

    

  • A better rim weighting algorithm

    Michael Baxter

    • Resumen

    págs. 621-634

    

  • Black box thinking: the surprising truth about success, by Matthew Syed

    Dick Stroud

    • Resumen

    págs. 635-636

    

  • Management of the fuzzy front end of innovation, by Oliver Gassman and Fiona Schweitzer

    Nusa Fain, Beverly Wagner

    • Resumen

    págs. 637-637