MIS Quarterly (Management Information Systems)

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  Año 2016, Vol. 40, Número 4

  • Transformational Issues of Big Data and Analytics in Networked Business

    Bart Baesens, Ravi Bapna, J.R. Marsden, Jan Vanthienen, J. Leon Zhao

    págs. 807-818

    

  • A Tree-Based Approach for Addressing Self-Selection in Impact Studies with Big Data

    Iribal Yahav, Galit Shmueli, Deepa Mani

    págs. 819-848

    

  • Large-Scale Network Analysis for Online Social Brand Advertising

    Kunpeng Zhang, Siddhartha Bhattacharyya, Sudha Ram

    págs. 849-868

    

  • Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics

    David Martens, Foster Provost, Jessica Clark, Enric Junqué de Fortuny

    págs. 869-888

    

  • Toward a Digital Attribution Model:: Measuring the Impact of Display Advertising on Online Consumer Behavior

    Anindya Ghose, Vilma Todri Adamopoulos

    págs. 889-910

    

  • Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation

    Alok R. Saboo, V. Kumar, Insu Park

    págs. 911-940

    

  • Crowd-Squared: Amplifying the Predictive Power of Search Trend Data

    Erik Brynjolfsson, Tomer Geva, Shachar Reichman

    págs. 941-962

    

  • Privacy and Big Data:: Scalable Approaches to Sanitize Large Transactional Databases for Sharing

    Syam Menon, Sumit Sarkar

    págs. 963-982

    

  • Mobile App Analytics:: A Multiple Discrete-Continuous Choice Framework

    Sang Pil Han, Sungho Park, Wonseok Oh

    págs. 983-1008

    

  • Comprehensible Predictive Models for Business Processes

    Dominic Breuker, Martin Matzner, Patrick Delfmann, Jörg Becker

    págs. 1009-1034

    

  • Toward a Better Measure of Business Proximity:: Topic Modeling for Industry Intelligence

    Zhan Michael Shi, Gene Moo Lee, Andrew B. Whinston

    págs. 1035-1056

    

  • Competitive Benchmarking:: An IS Research Approach to Address Wicked Problems with Big Data and Analytics

    Wolfgang Ketter, Markus Peters, John Collins, Alok Gupta

    págs. 1057-1080