International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

• 

  Año 2018, Vol. 15, Número 4

  • Original article

    • The moderating role of social themes in cause-related marketing advertisements

      Thamaraiselvan Natarajan, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam, Gladys Stephen

      • Resumen

      págs. 433-454

      

    • The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector

      Jodie Kleinschafer, Mark Morrison, David Dowell

      • Resumen

      págs. 455-474

      

    • Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America

      Thomas A. Burnham, Jeffrey A. Wong

      • Resumen

      págs. 475-495

      

    • Place branding: revealing the neglected role of agro food products

      Celso Lopes, Joâo Carlos Correia Leitâo, Juan Ignacio Rengifo Gallego

      • Resumen

      págs. 497-530

      

    • Volunteers’ perspective on online volunteering - a qualitative approach

      Filipa Silva, Teresa Proença, Marisa R. Ferreira

      • Resumen

      págs. 531-552

      

    • Are foundations assessing their impact? Concepts, methods and barriers to social impact assessment in Italian foundations

      Elisa Ricciuti, Francesca Calò

      • Resumen

      págs. 553-574

      

    • Antecedents and consequences of perceived student employability in Qatar: parental perspective

      Rima Charbaji El Kassem, Abdellatif Sellami, Elmogiera Fadlallh Elsaye Elawad

      • Resumen

      págs. 575-589

      

    • Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media

      Rita Ferreira Gomes, Beatriz Casais

      • Resumen

      págs. 591-607