IROCAMM-International Review Of Communication And Marketing Mix

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  Año 2020, Vol. 3, Número 1. Texto Completo Ejemplar

  • Tipos de product placement: a theoretical overview

    Víctor Alvarez Rodríguez

    • Resumen
    • Texto completo

    págs. 7-22

    

  • The role of the influence of satisfaction measurement through CRM (Customer Relationship Marketing) towards consumer confidence in Elite Sang Tunas Kid Courses Denpasar

    Anak Agung Ngurah Gede Sadiartha, I Wayan Suartina

    • Resumen
    • Texto completo

    págs. 23-29

    

  • The analysis of business model canvas on the design of electronic commerce systems based on the Indonesian Army

    Dwi Harry Wibowo

    • Resumen
    • Texto completo

    págs. 30-46

    

  • The communication of social causes in times of Instagram. An analysis of its effect on society

    Pedro Pablo Marín Dueñas

    • Resumen
    • Texto completo

    págs. 47-60

    

  • Evolution of access to management positions by women in Canal Sur

    Rosa Rodríguez Cárcela

    • Resumen
    • Texto completo

    págs. 63-74

    

  • Xenophobia and Fake News. Analysis of the confused news flow. Maldita Migración Project

    María Luisa Notario Rocha, María Luisa Cárdenas Rica

    • Resumen
    • Texto completo

    págs. 75-91

    

  • UNESCO World Heritage and digital marketing: The case of Monumental Consortium of Mérida

    Rafael Cano Tenorio

    • Resumen
    • Texto completo

    págs. 92-103

    

  • The social network as an instrument for the dissemination of the patrimonial and tourist values of the Louvre Museum

    Jesica Rostoll Ariza

    • Resumen
    • Texto completo

    págs. 104-113