International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2020, Vol. 17, Número 3

  • Original research article

    • Capture the hearts to win the minds: cause-related marketing in Egypt

      Rana Essam Shazly, Abeer A. Mahrous

      • Resumen

      págs. 255-276

      

  • Original article

    • Does online media self-regulate consumption behavior of INDIAN youth?

      Varun Nayyar, Roopali Batra

      • Resumen

      págs. 277-288

      

    • Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association

      Mercè Sala Ríos, Teresa Torres Solé, Mariona Farré Perdiguer

      • Resumen

      págs. 289-315

      

    • Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement

      Hyun Ju Jeong, Jihye Kim

      • Resumen

      págs. 317-330

      

  • Original research article

    • Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site

      Sebastian Martin, Birgit Grüb

      • Resumen

      págs. 331-352

      

  • Original article

    • Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention

      Leonilde Conceição da Silva, Emerson Wagner Mainardes, Arilda Teixeira, Lindemberg Costa Júnior

      • Resumen

      págs. 353-373

      

    • Content is king but context is queen: how involvement facilittes the impact of website

      Saad A. Alhoqail, Kristopher Floyd

      • Resumen

      págs. 375-389