Estudios de economía aplicada

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  Año 2020, Vol. 38, Número 4 (The Recent Economic Trends and their Impact on Marketing). Dedicado a: The Recent Economic Trends and their Impact on Marketing

  • Monograph

    • Marketing aspects of innovative development of business organizations in the sphere of production, trade, transport, and logistics in VUCA conditions

      Nadezhda Popova, Andrii Kataiev, Anna Nevertii, Oksana Kryvoruchko, Ruslan Skrynkovskyy

      • Resumen
      

    • Land management’s development in the period of land relations reform in Ukraine

      Andrii Mykhailov, Victoria Makarova, Nataliia Kapinos, Nataliia Petrova

      • Resumen
      

    • Goat breeding: A home hobby or perspective farmers business in Ukraine

      Inna Lozynska, Liubov Ladyka, Viktor Opara, Valentyna Nechyporenko

      • Resumen
      

    • Analytical provision of socio-economic security management at macro and microlevels

      Stanislav Vasylishyn, Valentyna Yarova

      • Resumen
      

    • Development of an algorithm for state food security policy

      Iryna Koshkalda, Lesia Sheludko, Anton Dotsenko, Maksym Zelenskyi

      • Resumen
      

    • The behaviour of connected consumer following communication by social media: Exploratory study on moroccan ready-to-wear brands

      Sabrine Aboudou, Hammou Ichraq, Makloul Youssef

      • Resumen
      

    • Impact of innovation technology in enhancing organizational management

      Mosleh Zeebaree, Goran Yousif Ismael, Omar A. Nakshabandi, Saman Sattar Saleh, Musbah Aqel

      • Resumen
      

    • Impact of infrastructure barriers on electronic government implementation

      Mosleh Zeebaree, Saman Sattar, Goran Yousif Ismael, Abdulkhaleq Nader Qader, Musbah Aqel

      • Resumen
      

    • HR marketing and the formation of a positive internal image, case of the banking sector

      Rachida Aallali

      • Resumen
      

    • Analysis and modeling of the impact of factor determinants on functioning of hotel economy in Ukraine

      Nazariy Popadynets, Tetyana Skrypko, Mariia Garasymliuk, Oleksiy Topchiy

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    • Customer relationship management system and the development of customer culture in moroccan banks: Case of Alpha, Beta and Gamma

      Siham Jabraoui, Hasnaa Gaber

      • Resumen
      

    • The impact of CSR communication on the company’s reputation

      Nada Soudi, Chams Eddoha Mokhlis

      • Resumen
      

    • Valuation of information resources in the analysis of cybersecurity entrepreneurship

      Iryna Gontareva, Vitalina Babenko, Bozena Kuchmacz, Serhii Arefiev

      • Resumen
      

    • Evaluation of management effectiveness for trade enterprises economic security in supply chains

      Olga Stanislavovna Shumilo, Lyudmila Leonidivna Kalinichenko, Nataliya Viktorovna Yanchenko, Victoria Viktorovna Blaga

      • Resumen
      

    • Cooperatives as an innovative and socially oriented model of providing medical and dental services in the industry 4.0

      Vladyslav Honcharenko, Andrii Panteleimonenko, Hanna Sobchak, Artem Pozhar, Vita Klymenko

      • Resumen
      

    • Management of enterprise development strategies formation: Analysis and synthesis methods

      Olga Kalaman, Tetiana Stupnytska, Yurii Melnyk, Karine Doicheva

      • Resumen
      

    • Methodological providing of innovative marketing research technology

      Liudmyla Sokolova, Ganna Veriasova, Viktoriia Ivanova, Oleksandr Kurdenko, Stanislav Ponomarov

      • Resumen
      

    • Beneficial ownership chain and its evaluation arrangement

      Mykhailo Voynarenko, Viktoriya Hurochkina, Olena Sushkova, Iryna Yepifanova

      • Resumen
      

    • Service innovations management based on emotional intelligence in Ukraine

      Nadiia Lysytsia, Maryna Martynenko, Yuliya Byelikova, Yana Polyakova

      • Resumen
      

    • Environmental packaging in trade logistics and innovative entrepreneurship based on internet marketing online research and communications

      Olena Bilovodska, Alla Starostina, Viktoriia Vovk, Olga Moroz, Mykola Moroz

      • Resumen
      

    • Green tariff and investment to solar power plant

      Dmytro Zherlitsyn, Andriy Skrypnyk, Nataliy Rogoza, Serhii Saiapin, Timur Kudin

      • Resumen
      

    • Insurance and innovative technologies of risks management of ukrainian companies in the digital economy

      Olena Gudz, Nataliia Prokopenko, Dmytro Korsakov, Nadiia Solovei

      • Resumen
      

    • Fiscal regulation concept formation of the ukraine's economy development

      Andrii Lutsenko, Mariana Vykluk, Maryna Skoryk, Tetiana Hromova

      • Resumen
      

    • Models of forecasting of enterprise’s behavior in non-stationary external environment

      Olena Rayevnyeva, Tarik Touzani

      • Resumen
      

    • Information and consulting service using in the organization of personnel management

      Vitalina Babenko, Olga Baksalova, Viktoriya Prokhorova, Volodymyr Dykan, Viktoria Ovchynnikova, Viktoria Chobitok

      • Resumen
      

    • Food security indices in Ukraine: Forecast methods and trends

      Yevhenii Starychenko, Andriy Skrypnyk, Vitalina Babenko, Nataliia Klymenko, Kateryna Tuzhyk

      • Resumen
      

    • Infrastructural and regional development: Theoretical aspects and practical issues

      Serhiy Shkarlet, Natalia Ivanova, Olha Popelo, Maksym Dubyna, Olena Zhuk

      • Resumen
      

    • Environmental responsibility in the development of green entrepreneurship

      Antonina Bobkova, Natalya Andryeyeva, Liudmyla Verbivska, Valentyna Kozlovtseva, Viktoriia Velychko

      • Resumen
      

    • Forecasting scientific support for the advancement of the digital economy

      Mikola Kyzym, Dimitry Bielousov, Olena Reshetnyak

      • Resumen
      

    • Impact Of The Foreign Direct Investment Inflow On The Export Growth Of The Visegrad Group Countries

      Iryna Lomachynska, Vitalina Babenko, Olha Yemets, Sergey Yakubovskiy, Robert Hryhorian

      • Resumen