International journal of research in marketing

• 

  Año 2003, Vol. 20, Número 1

  • International Abstracts of Research in Marketing

    págs. 1-12

    

  • Advertising versus pay-per-view in electronic media

    Bart Bronnenberg, Vijay Mahajan, Ashutosh Prasad

    págs. 13-30

    

  • The effects of industry knowledge on the development of trust in service relationships

    Robin A. Coulter, Keith S. Coulter

    págs. 31-43

    

  • Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

    Michel Wedel, Wagner A. Kamakura, José Afonso Mazzon, Fernando de Rosa

    págs. 45-65

    

  • Cultural impact on European staffing decisions in sales management

    Barton A. Weitz, Dominique Rouziès, Michael Segalla

    págs. 67-85

    

  • Probabilistic versus random-utility models of state dependence: an empirical comparison

    P.B. Seetharaman

    págs. 87-96

    

  • Consumer attitude toward brand extensions: an integrative model and research propositions

    Sandor Czellar

    págs. 97-115