Toward formalizing fashion theory
Christopher M. Miller, Shelby H. McIntyre
págs. 142-157
Pioneer advantage: Marketing logic or marketing legend?
Gerard J. Tellis, Peter N. Golder
págs. 158-170
A Bayesian approach to estimating household parameters
Peter E. Rossi, Greg M. Allenby
págs. 171-182
págs. 183-203
Integrating information from advertising and trial: Processes and effects on consumer response
Robert E. Smith
págs. 204-219
The nature of organizational search in high technology markets
Allen M. Weiss, Jan B. Heide
págs. 220-233
Price perceptions and consumer shopping behavior: A field study
Nancy M. Ridgway, Donald R. Lichtenstein
págs. 234-245
Meta-analysis with heteroscedastic effects
Beth A. Walker, Murali Chandrashhekaran
págs. 246-255
Allan D. Shocker
págs. 257-259
Peter H. Westfall
págs. 258-259
págs. 259-263
John F. Pfaff
págs. 263-265
Edward W. Cundiff
pág. 265
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