A RETAILER PROMOTION POLICY MODEL CONSIDERING PROMOTION SIGNAL SENSITIVITY
J. Jeffrey Inamn, Leigh McAlister
págs. 339-356
THE EFFECT OF LOCAL CONSIDERATION SETS ON GLOBAL CHOICE BETWEEN LOWER PRICE AND HIGHER QUALITY
Stephen Nowlis, Itamar Simonson, Katherine Lemon
págs. 357-377
MODELING LOSS AVERSION AND REFERENCE DEPENDENCE EFFECTS ON BRAND CHOICE
Eric J. Johnson, Peter S. Fader, Bruce G.S. Hardie
págs. 378-394
Analyzing duration times in marketing: Evidence for the effectiveness of Hazard rate models
David C. Schmittlein, Kristiaan Helsen
págs. 395-414
págs. 415-427
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