Journal of marketing research

• 

  Año 1993, Número 3

  • Log-linear trees: Models of market structure in broad switching data

    Thomas P. Novak

    págs. 267-278

    

  • Nonstationary conditional trend analysis: An application to scanner panel data

    Peter J. Lenk, Ambar G. Rao

    págs. 288-304

    

  • The role of the scale parameter in the estimation and comparison of multinomial logit models

    Jordan Louviere, Joffre Swait

    págs. 305-314

    

  • When persuasion goes undetected: The case of comparative advertising

    Paul W. Miniard, Randall L. Rose

    págs. 315-330

    

  • Antecedents of the attraction effect: An information-processing approach

    U.N. Umesh, Sanjay Misra

    págs. 331-349

    

  • How buyers perceive savings in a bundle price: An examination of a bundle's transaction value

    Kent B. Monroe, Manjit S. Yadav

    págs. 350-358

    

  • A two-factor explanation of assimilation and contrast effects

    Brian Sternthal, Joan Meyers-Levy

    págs. 359-368

    

  • Inferring market structure with aggregate data: A latent segment logit approach

    Michael J. Zenor, Rajendra K. Srivastava

    págs. 369-379

    

  • Semiparametric versus parametric classification models: An application to direct marketing

    Jan Roelf Bult

    págs. 380-390

    

  • New books in review

    Pradeep K. Chintagunta, Donald E. Stem. Jr.

    págs. 391-392

    

  • New books in review

    Seymour Sudman, Donald E. Stem. Jr.

    págs. 392-393

    

  • New books in review

    Gerald Albuam, Donald E. Stem. Jr.

    págs. 393-395

    

  • New books in review

    M. Joseph Sirgy, Donald E. Stem. Jr.

    págs. 395-398

    

  • New books in review

    Donald E. Stem. Jr., Frank J. Carmone. Jr.

    págs. 398-399

    

  • New books in review

    Ward Hanson, Donald E. Stem. Jr.

    págs. 399-400