Journal of the Academy of Marketing Science

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  Año 1993, Vol. 21, Número 4

  • Decision-making time in organizational buying behavior: An investigation of its antecedents

    Ruby Roy Dholakia, Jean L. Johnson

    págs. 281-292

    

  • Marketing controls and employee responses: The moderating role of task characteristics

    Sanjeev Bedi, Sridhar N. Ramaswami

    págs. 293-306

    

  • Influencing consumers' selection of domestic versus imported products: Implications for marketing

    Kent L. Granzin, Janeen E. Olsen

    págs. 307-321

    

  • Countries and their products: A cognitive structure perspective

    Saeed Samiee, Terence A. Shimp

    págs. 323-330

    

  • Marketing norms: The influence of personal moral philosophies and organizational ethical culture

    Kumar C. Rallapalli, Scott J. Vitell

    págs. 331-337

    

  • Multi-item scale usage in marketing journals: 1980 to 1989

    Paul J. Hensel, Gordon C. Bruner II

    págs. 339-344

    

  • An empirical test of optimal respondent weighting in conjoint analysis

    Abba M. Krieger, Paul E. Green

    págs. 345-351

    

  • Can segmentation improve predictive accuracy in conjoint analysis?

    Michael R. Hagerty

    págs. 353-355