A Cross-Functional Strategy for Product Development
pág. 62
Advertising Claims Substantiation
pág. 67
Resolving Advertising Disputes Between Competitors
pág. 68
Supporting Advertising Superiority Claims with Taste Tests
pág. 71
Role of Marketing Research in Claims Testing
pág. 75
Supporting and Challenging Advertising Claims with Consumer Perception Studies
pág. 79
NBC's Television Advertising Review Procedures and Guidelines
pág. 83
Corn Products Opens Redesigned Facility for Extracting Corn Germ Oil
pág. 85
Ingredients Take Expo Visitors "Back to the Future"
pág. 90
Six Significant Business Trends
pág. 92
Prevents Disease! Tastes Great!
pág. 96
Packaging Systems Reflect Continuing Refinement
pág. 99
High Interest in Testing for E. coli 0157:H7
pág. 100
University Consulting: Breaking Down Old Barriers
pág. 102
Food Processors Explore Power of Connectivity
pág. 103
Through the Eyes of Publishers and Associations
pág. 104
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: