WHY THE BASS MODEL FITS WITHOUT DECISION VARIABLES
Trichy V. Krishnan, Frank M. Bass, Dipak C. Jain
págs. 203-223
ANALYSIS OF NEW PRODUCT DIFFUSION USING A FOUR-SEGMENT TRIAL-REPEAT MODEL
Sehoon Park, Lakshman Krishnamurthi, Andris A. Zoltners, Minhi Hahn
págs. 224-247
COMPETITIVE POSITIONING IN MARKETS WITH NONUNIFORM PREFERENCES
Nicholas Economides, Avijit Ghosh, Asim Ansari
págs. 248-273
A MODEL OF STOCHASTIC VARIETY SEEKING
Minakshi Trivedi, Ram C. Rao, Frank M. Bass
págs. 274-297
SELLING FORMATS FOR SEARCH GOODS
Birger Wernerfelt
págs. 298-309
NONLINEAR PRICING TO PRODUCE INFORMATION
Shmuel S. Oren, David J. Braden
págs. 310-326
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