GAINING MORE BY STOCKING LESS: A COMPETITIVE ANALYSIS OF PRODUCT AVAILABILITY
Peter H. Farquhar, Subramanian Balachander
págs. 3-22
Itamar Simonson, Suzanne O'Curry, Ziv Carmon
págs. 23-40
CUSTOMER BASE ANALYSIS: AN INDUSTRIAL PURCHASE PROCESS APPLICATION
David C. Schmittlein, Robert A. Peterson
págs. 41-67
ON THE FUNCTION OF SALES ASSISTANCE
Birger Wernerfelt
págs. 68-82
THE GOVERNANCE OF EXCLUSIVE TERRITORIES WHEN DEALERS CAN BOOTLEG
Mark Bergen, George John, Shantanu Dutta
págs. 83-99
págs. 100-120
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