A revised communication model for advertising: Multiple dimensions of the source, the message
Barbara B. Stern
págs. 5-15
págs. 17-33
The prisoner's dilemma and the role of information in setting advertising budgets
Kim P. Corfman, Donald R. Lehmann
págs. 35-48
Beauty before the eyes of beholders: The cultural encoding of beauty types in magazine
Basil G. Englis, Michael R. Solomon
págs. 49-64
Increasing cognitive response sensitivity
Brian Wansink, Michael L. Ray
págs. 65-75
Comparative and noncomparative advertising: Attitudinal effects under cognitive and affective
Sanjay Putrevu, Kenneth R. Lord
págs. 77-90
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