Marketing science

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  Año 1995, Vol. 14, Número 4

  • CHANNEL COORDINATION MECHANISMS FOR CUSTOMER SATISFACTION

    Wujin Chu, Preyas S. Desai

    págs. 343-359

    

  • CHANNEL COORDINATION WHEN RETAILERS COMPETE

    Charles A. Ingene, Mark E. Parry

    págs. 360-377

    

  • OPTIMAL SELECTION FOR DIRECT MAIL

    Tom Wansbeek, Jan Roelf Bult

    págs. 378-394

    

  • COMPETITIVE COUPON TARGETING

    Greg Shaffer, Z. John Zhang

    págs. 395-416

    

  • WHY DO WE OBSERVE MINIMAL WARRANTIES?

    Nancy A. Lutz, V. Padmanabhan

    págs. 417-441

    

  • SIGNALING QUALITY WITH A MONEY-BACK GUARANTEE: THE ROLE OF TRANSACTION COSTS

    Sridhar Moorthy, Kannan Srinivasan

    págs. 442-466